Our Story
SIMONETTA
Simonetta Degano, born and raised in Trieste, but Milanese by adoption,
studied at Istituto Marangoni in Milan, and at New York University.
She began her career in fashion in the United States, and then returned to Milan where she worked for exclusive luxury brands.
She began her career in fashion in the United States, and then returned to Milan where she worked for exclusive luxury brands.
After a 10-year career and numerous work experiences abroad, today she works as a freelance consultant and teaches Marketing & Communication at Istituto Marangoni, as well as collaborating with schools and universities where she holds seminars and specialization courses.
"The simplest thing is the hardest to find"
We all have skeletons in our closets. Mine were a pair of wedges with fluorescent details, and a piece of fabric, so-called as a top, with bare backs and bare belly. It was 2001.
Then there were the years where being fashionable meant having at all costs the latest must have items, where clothes, shoes and bags never seemed to be enough, and the wardrobe overflowed with what my mother called "ciaffi" of more or less questionable quality.
Working in fashion saved me. I learned how important it is to have “a few but good pieces”, how fantastic it is to close the suitcase, and after twelve hours on the plane not to find a shirt flattened as a pancake, a crumpled jacket, or a lint-attracting coat. I realized that there is no point in having eight different blazers in acrylic fabric if you end up "borrowing" your mother's. Because in the end she was right, style is not about the latest fashion jacket, even less if it is of poor quality.
So I became one of those of "never without", of "quality first of all" and "you're crazy to buy that stuff again, they have so many chemicals inside, to poison a horse".
I decided to become a responsible adult, who tries to buy responsibly, and tries to produce her "never withouts" in a responsible way. I was tired of having to decide if to buy myself a sustainable silk shirt or pay the mortgage payment. Unfortunately, doing both for me was economically unsustainable.
Few iconic garments, to wear for a lifetime if you will want it, without ruffles, pleats or affected details that make them unbearable after a few seasons.
The production is Italian, like the fabrics, all natural, produced by fantastic and passionate people who try to carry on the great manufacturing heritage that we have in this country. “The simplest thing is the hardest to find”, but this is what makes it unique. This is how it all started.
Then there were the years where being fashionable meant having at all costs the latest must have items, where clothes, shoes and bags never seemed to be enough, and the wardrobe overflowed with what my mother called "ciaffi" of more or less questionable quality.
Working in fashion saved me. I learned how important it is to have “a few but good pieces”, how fantastic it is to close the suitcase, and after twelve hours on the plane not to find a shirt flattened as a pancake, a crumpled jacket, or a lint-attracting coat. I realized that there is no point in having eight different blazers in acrylic fabric if you end up "borrowing" your mother's. Because in the end she was right, style is not about the latest fashion jacket, even less if it is of poor quality.
So I became one of those of "never without", of "quality first of all" and "you're crazy to buy that stuff again, they have so many chemicals inside, to poison a horse".
I decided to become a responsible adult, who tries to buy responsibly, and tries to produce her "never withouts" in a responsible way. I was tired of having to decide if to buy myself a sustainable silk shirt or pay the mortgage payment. Unfortunately, doing both for me was economically unsustainable.
Few iconic garments, to wear for a lifetime if you will want it, without ruffles, pleats or affected details that make them unbearable after a few seasons.
The production is Italian, like the fabrics, all natural, produced by fantastic and passionate people who try to carry on the great manufacturing heritage that we have in this country. “The simplest thing is the hardest to find”, but this is what makes it unique. This is how it all started.